What makes sponsorship of a promod drag racing
team an excellent investment? Regardless of your product(s),
the benefits to your company are many. With live radio or tape
delayed televised broadcasts, the popularity of the sport has
increased, resulting in huge advertising venues for sponsors.
Today, more than ever, drag racing offers one of the most unique
and effective opportunities to promote and sell products and
services. It delivers a focused and enthusiastic audience while
providing desirable demographics and fans that support products
and ideas associated with competition. That is why drag racing
sponsorships make good economic sense for many companies.
Drag Racing is family entertainment. The uniqueness of drag
racing is the close proximity of the race teams and equipment
to fans. Each spectator has the ability to visit each pit area,
meet drivers, and view the action from the grandstands. Diversity
is another unique aspect of drag racing. Motorsports advertising
effectively targets race fans from age 15-65, including children,
teens, and women.
It is a fact that drag racing events have a
huge following. Racing fans are strongly loyal to the sponsors
and products advertised by their favorite drivers and teams.
Fans associate the purchase of sponsor products or services
to the personal support of their driver or team.
Excellent exposure opportunities for your company
and or products to the race fans may include (but are not limited
to) the following:
• At the track - before, during or after
a race
• Thousands of Miles on the Highway (Advertising on the
Car Hauler)
• Car shows and Company events with the car and or driver/team
• Team Website
There is no other sport that is more effective
in building promoting new products, building brand awareness,
convincing new customers, improving team spirit, and sharpening
corporate images. OK, so you are convinced of the benefits a
sponsorship can bring to your company. How do you get started?
Tindle Racing invites you to the winner’s circle!
For more information contact Chris Harrison
- chris@tindleracing.com
